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50 Marketing Statistics You Must Know

Every organization that wishes to succeed and hit their goals should stay up to date with the latest marketing trends. Having insight into what consumers look for, what makes people tick, which social platforms bring in the most conversions, whether email marketing is worth it, what a good CTR is, etc., will only aid your marketing efforts and, in a lot of cases, help you predict future trends and adjust your practices accordingly.

Below are 50 insightful and updated marketing trends that we’re willing to bet you weren’t aware of! 😉

  1. 83% of people use Instagram to discover new products and services and 87% said they took a specific action, like making a purchase, after seeing product information. (Facebook for Business)
  2. Marketing teams that document their strategy are 313% more likely to report success than those that don’t. (CoSchedule, 2019)
  3. 80% of video marketers claim that video has directly increased sales. (Wyzowl, 2020)
  4. Friday is typically the day with the highest click-through rates potential, at 2.7%. (Campaign Monitor, 2020)
  5. In a survey conducted by Databox, 70% of respondents said that SEO is better than PPC for generating sales. (Databox, 2019)
  6. Salespeople active on social media report 45% more sales opportunities. (LinkedIn, 2020)
  7. 53% of marketers say email has been the most effective channel for early-stage lead generation. (Demand Gen Report, 2021)
  8. 87% of sales and marketing leaders say collaboration between sales and marketing enables critical business growth. (LinkedIn, 2020)
  9. 93% of all online interactions start with a search engine. (imForza)
  10. The average number of people who open their emails via mobile devices is 49%. (Lauro Media)
  11. The paid channels with the highest ROI are Facebook and Google Search advertising. (HubSpot, 2020)
  12. 87% of sales and marketing leaders say collaboration between sales and marketing enables critical business growth. (LinkedIn, 2020)
  13. Calling is the most popular next action for many consumers running Google searches. (LSA)
  14. Blog posts with 2000+ words are more likely to have strong SEO results. (OptinMonster, 2020)
  15. Articles with images get 94% more views than their visual-lacking counterparts. (Jeff Bullas, 2018)
  16. Content marketing costs 62% less than traditional marketing and generates 3x as many leads. (99Firms, 2019)
  17. Organizations that prioritize blogging achieve 13x the ROI of those that don’t. (HubSpot, 2020)
  18. Video content is 50x more likely to drive organic search results than plain text. (Omnicore, 2018)
  19. One in three marketers says the pandemic has resulted in the rapid digital transformation of business processes. (Criteo, 2021)
  20. 66% of consumers prefer to learn about a product or service by watching a short video. (Wyzowl, 2020)
  21. Calls convert to revenue 10-15x more often than web leads.  (BIA/Kelsey)
  22. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. (SocPub)
  23. Videos on LinkedIn are 5X more likely to get comments. (HootSuite)
  24. Mobile video consumption rises by 100% every year. (Insivia)
  25. For every $1 you spend on email marketing, you can expect an average return of $42. (DMA, 2019)
  26. The average email open and click-through rates are 18.0% and 2.6% respectively. (Campaign Monitor, 2021)
  27. Over 20% of marketers say that email design improves their email engagement. (HubSpot, 2020)
  28. Conversion rates drop by 4.42% for every extra second of page load time. (Portent, 2019)
  29. Automated cart abandonment emails had a conversion rate of 33.89% in 2020. (Statista, 2021)
  30. Mobile devices are used for over 40% of online transactions. (Ziflow)
  31. The average MQL to SQL conversion rate is 13% (Implisit)
  32. Paid search and social were the only two channels to maintain positive growth rates during the pandemic. (Wordstream)

  33. 94% of Facebook’s advertising revenue is generated via mobile. (Statista)

  34. 87% of video marketers say that video has increased traffic to their website. (Wyzowl)
  35. 68% of all clicks go to the first five positions in search results. (HubSpot)
  36. It costs 10x as much to earn a new customer than to retain an existing customer. (WebFX)
  37. 89% of Millennials trust friend or family recommendations more than brand claims. (Neil Patel)
  38. The most important social networks to teens and young adults are Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%), and Tumblr (4%). (WebFX)
  39. Personalized subject lines increase email opens by 41.8%. (Marketing Sherpa)
  40. You can expect about 67% more leads every month if your brand has a blog. (LearnHub)
  41. SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate. (Search Engine Journal)
  42. Articles that are >3,000 words get 3x more traffic, 4x more shares, and 3.5x more backlinks than shorter articles. (SEMrush)
  43. Companies that A/B test every email see email marketing returns that are 37% higher than those of brands that never include A/B tests. (Litmus)
  44. Nearly 25% of people who open an email on a mobile device will open it again. (Campaign Monitor)
  45. 83% of video marketers that have used YouTube said it had been successful for them. (Wyzowl)
  46. 64% of businesses have now stated that in the last 12 months, a video on Facebook has resulted in a new client. (Animoto)

  47. The most successful organizations spend 40% of their marketing budgets on content marketing. (Content Marketing Institute)

  48. 49% of all consumers have made an impulse purchase based on a highly personalized experience. (Globe News Wire)

  49. In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support.  (HubSpot)
  50. The #1 result in Google’s organic search results has an average CTR of 31.7%. (Backlinko)

To many, marketing efforts are the most important aspect of business development for an organization. Without a solid marketing strategy, your business will fly under the radar and potential customers won’t be aware of what it has to offer! 

WheelHouse IT offers Online Presence Management for all kinds of businesses and all kinds of needs. Let us help you showcase your brand and draw traffic to your business online so you can focus on what matters– running your business. We’ll take care of being aware of these ever-changing trends so you don’t have to. 

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