In terms of social media, engagement refers to actions taken by users that reflect interactions on your pages — mostly in the form of comments, likes, and shares. When a business creates a social media page, it can be for a variety of reasons: driving sales, conversions, brand awareness, and more. However, you can’t have any of the above if you don’t provide content users want to engage with.
Below are 8 simple tips that are proven to help your business’s profiles boost engagement rates!
Give and You Shall Receive
The first step to getting more engagement on your business’s social profiles is to realize that you likely won’t get much if you don’t engage with others as well! Making daily efforts to research relevant hashtags, follow relevant accounts, and interact with other accounts in a meaningful way is a great way to put your company’s name out there and let others know you’re present and listening.
Ask Open Questions!
Simply asking your followers open questions through feed posts and stories — prompting them to comment their answers — can be an easy and effective way to elicit engagement. However, it can’t just be any random question. In most cases, it’s best to make the question relate to your business somehow. See our examples below.
Stay Consistent
We’ve seen it time and time again with our clients: many are perplexed that they aren’t receiving engagement on their social profiles, but they only post once every few weeks. One of the keys to building a strong brand that users won’t forget is making sure they don’t forget about your business — by popping up on their feed time and time again!
We’ve found that posting at least 3 to 4 times a week is optimal. If you can post every day, even better. Just don’t bombard your feed by posting multiple times a day. Believe it or not, this can have the opposite effect.
Find When the Best Posting Times Are
What many fail to realize is that if you want optimal engagement and impressions, you can’t simply post whenever. It’s important to know when users are active and will be around to see you’ve posted. Sprout Social provides a detailed and useful report every year on the best times to post by platform and by industry.
However, be aware that these are their average global findings. It’s still a good idea to analyze when users are most active for your specific page and find what works best for your business.
Quizzes
Posting a simple, fun multiple-choice question in the form of a pop quiz is an easy way to prompt people to stop, think, and comment their answers. This can have the same effect as posting an open question — but it’s even easier to engage with since all someone has to do is comment a letter. For example:
How many cups of coffee have you had today?
A) 1
B) 2
C) 3
D) 4+
The Occasional Meme
Comic relief can be a great way to show people your page’s humanity, so you don’t risk appearing boring and stiff. While providing valuable content pertaining to your business and industry is crucial, it’s also sometimes necessary to have fun with your page!
When posting memes, always keep it light, keep it relatable, and keep it simple. You don’t want a meme so niche that it only speaks to a handful of users. This is your chance to appeal to a wider audience, elicit a light chuckle, and — if you’re lucky — a higher share rate.
Videos
We’ve said this before and we’ll say it again: video content has always been a sure way to increase engagement. Year after year it only increases in consumption as people become more drawn to video and less to still imagery. We’ll let the statistics speak for themselves:
There aren’t many statistics that back up our claim that photos with your furry (or not so furry) loved ones will get you higher engagement rates. However, we’ve seen it firsthand — our posts featuring staff pets get almost as much engagement as posts with human faces! See for yourself.
All In All
Social media is a fun and effective way to promote your business and boost sales. Making sure you put consistent effort into both engaging online and creating quality content can go a long way. We hope these tips help you steer your online presence in the right direction!
If you’re looking for help promoting your business online, check out our Online Presence Management plans and start showcasing your brand and drawing traffic. Contact WheelHouse IT today to get started.
