Effective OPM is vital to a successful and comprehensive marketing strategy, and our approach to OPM prioritizes quality over instant results that don’t stick.
Online Presence Management, or OPM, is our digital marketing service that includes web design and management, on/off page Search Engine Optimization or SEO, blogging, social media management, and active analytics and reporting.
Utilizing the popular WordPress platform, WheelHouse IT designers can customize a high-end template of your choice and build you a website that has the right look and feel for your brand, and optimize it for mobile, tablet, and desktop computers.
Search Engine Optimization
Our on and off-page SEO increases the visibility of your website and business listings with organic, non-paid search engine results. Our optimization techniques – including local listing management, content marketing, and backlinking – help your business to rank higher in search results than your competitors.
Our copywriting staff write unique articles each week on topics relevant to your business and post them to your website’s blog. We then syndicate the article to your social media streams, effectively improving your social signaling and acquiring new traffic back to your site. This action creates potential leads and shows that your business has the knowledge to be an expert in your field.
We will also schedule out other relevant links, postings, and information relative to your business throughout the week on your social media streams. This allows you to maintain an active presence on the internet, while allowing you to focus on running your business.
Strategy & Reporting
A dedicated account manager actively takes charge of your campaign. They are your point of contact for any questions and will send your reports on the success of your campaign. Each month you’ll receive analytics and reporting in your e-mail, where you can easily view your site traffic and keyword positions from your PC, tablet, or mobile device. Your account manager will show you how to read and understand the data and how we use it to make changes to our strategy each month.
If you’re interested in our OPM digital marketing product, we would love to learn more about your business.